Excelerate Performance believes in practicing what we preach. We talk to customers all day long about performance software and hardware and forced induction. With the XL.R8 4.2 V8 Twin Turbo project in build mode, we needed to quench our thirst for power. So the next project was developed to showcase our business, to display our love for performance and all things automotive, and demonstrate that the parts we recommend and install parts on your car are the same we run on ours. So we bought an Audi RS7 to complete the XLR8 vehicle lineup, which boasts a 4.0 Twin Turbo V8, aka the land rocket. After scouring the local dealerships for months, we found our RS7, equipped with Audi Exclusive red diamond stitched interior, carbon fiber packages, upgraded Bang & Olufsen audio, and much more. But of course, it couldn’t remain stock.

Almost immediately the vehicle was port flashed with APR Software. The APR Stage I ECU Upgrade requires no hardware modifications and is available with 665-722 HP and 726-849 FT-LBS of torque, depending on octane. Gains as high at +119-212 HP and +183-304 FT-LBS of torque are available throughout the power band!

Shortly thereafter, we added some carbon fiber goodness to match the exterior and interior carbon fiber accents. The AWE Tuning Carbon fiber intake opened up the air intake tract and delivered some eye candy in the engine bay. Meanwhile, we awaited the release of the APR high flow catted downpipes. 3″ downpipes on an Audi Sport exhaust is throaty! With APR Stage 2 software and the downpipes we picked up another 83 TQ and 42 HP!!

To complement the performance, we employed Rotiform to build us some custom 3 piece wheels and KW to provide some suspension improvements. Rotiform wheels are manufactured 100% in the USA using the finest 6061, T6 aluminum forgings. Tailored specifically for the RS7 and engineered to exacting standards, Rotiform forged wheels built us 21×10.5″ KPS wheels in Matte Black with a Gloss Black Lip. KW provided us with a HAS coilover setup. The height adjustable spring or H.A.S. kits from KW use high-quality springs made of chrome-silicon steel that are vehicle specific and adjusted to the respective standard suspension dampers and wheel loads. The spring rates perfectly harmonize with the factory dampers and Dynamic Ride Control.

We still have more coming but for now we want to say thank you to all our performance partners who supplied parts to us for this project so far. Thanks APR, AWE Tuning, KW, and Rotiform for being a part of our success thus far. These brands are many that we embrace and represent and we hope we did our job of showing them well. Stay tuned for more!


APR Stage 2 Software
APR Cast Downpipes with Audi Sports Exhaust
AWE Tuning S-FLO Carbon Fiber Intake

Suspension, Wheels & Tires

KW HAS Coilovers
21×10.5 Rotiform KPS
275/30 Pirelli P-Zero Tires

More to Come!



12 Sycamore Way

Unit 1 & 2

Branford, CT 06405


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