Excelerate Performance and AWE Tuning have partnered up! AWE Tuning has capitalized on our warehouse capacity, shipping proficiency, sales knowledge, and experience in the automotive aftermarket industry. AWE dealers and customers in the Northeastern US will experience reduced shipping times, better access to inventory, competitive pricing and proper customer service!

Excelerate Performance and AWE Tuning Partnership

We have been distributing AWE Tuning products for a few years now and have enjoyed every minute of it. You really learn a lot about a product and it’s Company when you are constantly selling and installing their product. AWE has slowly expanded their product lines in this time frame so our inventory continued to diversify. AWE’s brand awareness has starting gaining more traction and word began to travel fast that there was a shop in Connecticut that always had Exhaust and Intake Systems in stock. We started to get more AWE Product inquiries from current AWE Tuning dealers so we started putting pieces to the puzzle together.

In the course of two years we began stocking more and more product as the demand increased. It all made more sense after seeing the growth. Excelerate Performance was dubbed the Northeast Distributor for AWE Tuning Products. This gives all Northeast AWE Tuning dealers the ability to jump ahead of the timeline of requiring a system to be built to delivering their customers with a product in a day or two. This is a huge advantage.


Pretty much everyone knows who these guys are, but just in case see below!

AWE Tuning is a company started by Enthusiasts and operated to this day, by enthussiasts. Its said that AWE Tuning has one vision: To Unlock Performance. From award-winning handcrafted performance exhausts to track-tested carbon fiber intakes and performance intercoolers, AWE Tuning innovates, designs, manufactures, retails and distributes AWE Tuning brand performance products globally through its preferred network of dealers, online and from its state-of-the-art headquarters outside of Philadelphia, Pennsylvania. Since 1991, AWE Tuning’s elite team of researchers, engineers, innovators and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world. And they’ve only just gotten started.


What kind of secret squirrel sauce are these guys brewing out there in Pennsylvania?

The team at AWE Tuning is most known in the current day for building quality exhaust systems and carbon fiber intake systems. These exhaust systems are fine tuned to meet the untrained ear… even the highly sophisticated and picky ear of the common Euro Enthusiast.

The dedicated and motivated team of AWE Tuning is known for their ability to innovate, design, and manufacture industry leading products with the purpose of Unlocking Performance and improving the driving experience and in VW and Audi platforms. But wait, these guys went full ‘Murica too, they waived the Red White and Blue Flag have dipped into the modern Mustang and Focus ST/RS line of products too! Stay tuned, they have more tricks up their sleeve and plans we can’t share just yet. It’s only just begun.

Below are the core upgrade product groups of the AWE Tuning brand.

Exhaust Systems

Carbon Fiber Intakes

Electronic Performance


1)  What’s your background as it applies to the Automotive Aftermarket and how did you become owner of Excelerate Performance?

Back in the late 90’s, one of my main hobbies was modifying cars. The automotive performance scene was expanding rapidly back then and I was constantly researching automotive aftermarket upgrades on the forums and locally. Once I got a taste for performance upgrades, the button was pushed and I began modifying my first vehicle heavily, starting at bolt-ons and moving all the way up to a full engine build, custom turbo kit, and almost triple the original horsepower from stock. During that time, I began advising, selling and installing performance parts for friends and family. With this love of vehicles and love for business, the decision to go into business was obvious. I completed my Bachelor of Science in Business Management from Quinnipiac University in 2003 and never looked back! Armed with some entrepreneurial knowledge, an insatiable desire for the performance market, and some hard-earned funds, I began Excelerate Performance.

2) How long has Excelerate Performance been around?

The company was founded in 2003, but as I mentioned earlier I was advising and purchasing for friends and family during college. So the company had its roots back to the late 90’s.

3) What’s your favorite thing about running Excelerate Performance?

I love to work hard and grow the business. I have an insatiable desire to constantly grow and improve. And in order to achieve that growth I’ve invested time, resources, and funds into people, infrastructure, equipment and processes. We’ve also experienced growth through new brands, new partnerships, new markets, new services, new avenues and I love to be the driving force behind that growth.

4) What are a few best-practices Excelerate Performance and its staff implement when trying to sell AWE Tuning products?

We have always focused on being knowledgeable about the products we sell. We have read about AWE, installed AWE products, tested AWE products, and used AWE products on our own shop cars, including our RS7 and now the 718 Cayman S. By doing so, we gain knowledge and experience in order to help the customer understand which AWE part to purchase, why to purchase and how it will benefit them.

5) Why does Excelerate Performance choose to represent AWE Tuning?

We have chosen AWE Tuning as a performance partner because they have progressively improved their brand through depth, quality and quantity. AWE has improved its ability to design and manufacture exhausts that sound great, fit great, and are priced competitively. Also, Jesse Kramer, the VP of AWE Tuning, and I have forged a very strong relationship which has solidified our partnership.

6) What is your favorite AWE Tuning item?

Well, since we just bought a 718 Cayman S I would have to say my AWE SwitchPath Exhausts with Diamond Black Tips. Perfect sound, excellent fitment, great technology.

7) What other products best-compliment AWE Tuning products?

We feel that ECU tunes really compliment AWE Tuning hardware. All the exhaust, intercooler and intake upgrades work very well with aftermarket performance ECU and TCU software.

8) What’s in the Garage?

My garage has included a plethora of different vehicles but currently it’s filled with an Audi RS7, Audi R8 4.2TT, 718 Cayman S,  Acura RDX, and a Toyota Tundra 5.7.

AWE Tuning Installation Gallery

We recommend parts that we would install and run in our own vehicles.
This is why we recommend AWE Tuning products.

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