Excelerate Performance and APR have partnered up! APR has capitalized on our warehouse capacity, shipping proficiency, sales knowledge, and experience in the automotive aftermarket industry. APR dealers and customers in the Northeastern US will experience reduced shipping times, better access to inventory, competitive pricing and proper customer service!

Excelerate Performance and APR Partnership

We have been distributing APR products for a few years now and have enjoyed every minute of it. You really learn a lot about a product and it’s company when you are constantly selling and installing their product. APR has slowly expanded their product lines in this time frame so our inventory continued to diversify. APR’s brand awareness has starting gaining more traction and word began to travel fast that there was a shop in Connecticut that always had exhaust and intake systems in stock. We started to get more APR product inquiries from current APR  dealers so we started putting pieces to the puzzle together.

In the course of two years we began stocking more and more product as the demand increased. It all made more sense after seeing the growth. Excelerate Performance was dubbed the Northeast Distributor for APR products. This gives all Northeast APR dealers the ability to jump ahead of the timeline of requiring a system to be built to delivering their customers with a product in a day or two. This is a huge advantage.


Pretty much everyone knows who these guys are, but just in case see below!

APR is a company started by enthusiasts and operated to this day, by enthusiasts. Its said that APR has one vision: To Enhance the Driving Experience. From award-winning handcrafted performance exhausts to track-tested carbon fiber intakes and performance intercoolers, APR innovates, designs, manufactures, retails and distributes APR brand performance products globally through its preferred network of dealers, online and from its state-of-the-art headquarters outside of Opelika, Alabama. Since 1997, APR’s elite team of researchers, engineers, innovators and drivers have track-tested and introduced premium performance upgrades for some of the finest automobiles in the world. And they’ve only just gotten started.


What's being tested in Opelika?

The team at APR is most known in the current day for building quality exhaust systems and carbon fiber intake systems. These exhaust systems are fine tuned to meet the untrained ear… even the highly sophisticated and picky ear of the common Euro Enthusiast.

The dedicated and motivated team of APR is known for their ability to innovate, design, and manufacture industry leading products with the purpose of Enhancing the Driving Experience in VW and Audi platforms. Stay tuned, they have more tricks up their sleeve and plans we can’t share just yet. It’s only just begun.

Below are the core upgrade product groups of the APR brand.

Exhaust Systems


Carbon Fiber Intakes





1)  What’s your background as it applies to the Automotive Aftermarket and how did you become owner of Excelerate Performance?

Back in the late 90’s, one of my main hobbies was modifying cars. The automotive performance scene was expanding rapidly back then and I was constantly researching automotive aftermarket upgrades on the forums and locally. Once I got a taste for performance upgrades, the button was pushed and I began modifying my first vehicle heavily, starting at bolt-ons and moving all the way up to a full engine build, custom turbo kit, and almost triple the original horsepower from stock. During that time, I began advising, selling and installing performance parts for friends and family. With this love of vehicles and love for business, the decision to go into business was obvious. I completed my Bachelor of Science in Business Management from Quinnipiac University in 2003 and never looked back! Armed with some entrepreneurial knowledge, an insatiable desire for the performance market, and some hard-earned funds, I began Excelerate Performance.

2) How long has Excelerate Performance been around?

The company was founded in 2003, but as I mentioned earlier I was advising and purchasing for friends and family during college. So the company had its roots back to the late 90’s.

3) What’s your favorite thing about running Excelerate Performance?

I love to work hard and grow the business. I have an insatiable desire to constantly grow and improve. And in order to achieve that growth I’ve invested time, resources, and funds into people, infrastructure, equipment and processes. We’ve also experienced growth through new brands, new partnerships, new markets, new services, new avenues and I love to be the driving force behind that growth.

4) What are a few best practices Excelerate Performance and its staff implement when trying to sell APR products?

We have always focused on being knowledgeable in every manner possible with the core brands we sell. We have been an APR dealer for over a decade and we have immersed ourselves in everything APR. We study the APR brand and all it has to offer and then we try it, test it, and use it on our own shop cars, including the shop RS7 4.0TT, R8 4.2 and soon our B9 RS5 2.9T. By doing so, we gain knowledge and experience in order to help the customer understand which APR hardware and software to purchase, why to purchase and how it will benefit them.

5) Why does Excelerate Performance choose to represent APR?

We have chosen APR as a performance partner because they are the premier VAG authority. They have always worked hard to enhance their product offerings, both software and hardware. When you hear the word APR you instantaneously think of quality, power, and premier products. Their team and facility are top notch and the people there are true enthusiasts who live for performance.  When they develop a product, whether it be performance software or an upgraded hard component, a lot of research and development has been conducted in order to release a product that we know we can trust time and again.

6) What is your favorite APR item?

I’m extremely pleased with the APR software for my RS7 4.0TT. It added over 230 torque and 160 horsepower. Although the additional power is awesome, the delivery is also amazing and seamless.

7) What other products best compliment APR products?

With additional power comes a need for better brakes, better wheels, better exhausts, and clutches that hold more power. So we generally turn to STOPTECH for brake upgrades, VORSTEINER for better looking wheels, AWE Tuning for exhausts (unless APR offers a system), and South Bend for upgraded clutch systems.

8) What’s in the Garage?

My garage has included a lot of vehicles over time but currently it’s filled with an Audi RS7 4.0TT, Audi R8 4.2 twin turbo, B9 RS5 2.9T, B7 A4 2.0T Avant, Toyota Highlander Hybrid, and a Toyota Tundra 5.7.

APR Installation Gallery

We recommend parts that we would install and run in our own vehicles.
This is why we recommend APR products.

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