After a year of hard work, we are pleased to announce the launch of our new e-commerce store:

Our new e-commerce site has been developed on a completely new platform, which is more mobile friendly, more aesthetically pleasing, and more functional. We have focused on the less is more principle by making our top brands the focal point of this new site. Our aim was to design a new store that is optimized for the customer and a positive, streamlined shopping experience. Everything is better on our new store!

So what will you find for brands? Our first priority was our performance partners, which includes industry powerhouses like APR, AWE, Dinan, Billy Boat, Integrated Engineering, MSS Kits, 034Motorsport, South Bend Clutch, Stoptech, and our very own XLR8 brand. Expect more brands to transfer over in the future for our new site!

With better data, new features, better search functions, vehicle make specific landing pages, hand picked products best suited for each brand, we are going all out for our customers.

Wait! Does that mean that Excelerate Performance is switching to e-commerce only?

Not at all! Our 11,000 square foot facility is still our main hub, where our team of enthusiasts takes care of you and our local customers. We are still the dealership alternative and your friendly neighborhood performance shop. will still be active as our main site for information and services. is where you can shop for all your performance part needs.

We invite you now to explore our new site. Backed by our team of specialists, you can expect to receive the same great customer service as before, with a proper flowing shopping experience to match.