Excelerate Performance and APR have been working together for over 10 years now. APR has capitalized on our warehouse capacity, shipping proficiency, sales knowledge, and experience in the automotive aftermarket industry. APR dealers and customers in the Northeastern US will experience reduced shipping times, better access to inventory, competitive pricing and proper customer service!


Pretty much everyone knows who these guys are, but just in case see below!

APR is a development engineering firm and manufacturing facility for performance software and hardware components. APR’s sole mission is to engineer only the highest quality tuning solutions for Volkswagen, Audi and Porsche vehicles ensuring the enthusiast the ultimate driving experience while consistently providing the enthusiast the ultimate in customer care and support.


What are the Braniacs of APR coding, scanning, casting and tuning down there in Opelika, Alabama?

APR has always been and will always be one of the major engineering firms an manufacturers of performance hardware and software for Volkswagen, Audi, and Porsche vehicle makes. The ground up approach has always been the pathway from start to finish from APR. But as the years moved on and technology advanced… the produt got better, much better.

Below are the core upgrade product groups from APR.



Carbon Fiber Intakes

Supercharger Upgrades

Cast Downpipes

Turbo Kits


1)  What’s your background as it applies to the Automotive Aftermarket and how did you become owner of Excelerate Performance?

As soon as I got my first car, I started modifying it. It started with basic upgrades: audio, alarm, aesthetics. However, the automotive performance scene was expanding rapidly back then and I was constantly researching automotive aftermarket upgrades on the forums and locally. Once I got a taste for performance upgrades, the button was pushed and I began modifying my first vehicle heavily, starting at bolt-ons and moving all the way up to a full engine build, custom turbo kit, and almost triple the original horsepower from stock output. During that time, I began advising, selling and installing performance parts for friends and family. With this love of vehicles and love for business, the decision to go into business for myself was obvious. I completed my Bachelor of Science in Business Management from Quinnipiac University in 2003 and never looked back! Armed with some entrepreneurial knowledge, an insatiable desire for the performance market, and some hard-earned funds, I began Excelerate Performance.

2) How long has Excelerate Performance been around?

The company was founded in 2003, but I was advising and purchasing automotive performance parts for friends and family during college. So the company had its roots several years before 2003.

3) What’s your favorite thing about running Excelerate Performance?

I love to work hard and grow the business. I have an insatiable desire to constantly grow and improve. And in order to achieve that growth I’ve invested time, resources, and funds into my team, infrastructure, equipment and processes. We’ve also experienced growth through new brands, new partnerships, new markets, new services, new avenues and I love to be the driving force behind that growth.



4) How does Excelerate Performance and its team sell APR products?


APR and Excelerate have had a direct relationship for over 10 years now and our growth has been significant because we have always made sure our team is knowledgeable about APR and the software and hardware they manufacture. In order to do so, we have immersed ourselves in the brand, both by reading, learning, training, and use. We have our own shop cars and employee cars fitted with APR hardware and software. By doing so, we gain knowledge and experience in order to help the customer understand which APR part to purchase, why to purchase and how it will benefit them.

Additionally, we stock a lot of APR inventory! We have hundreds of APR products on the shelves so that, after we recommend the correct APR part for their personal build, we can hand it over to them, install it for them, or ship it to them the same day. The large amounts of inventory have helped the staff sell the product because customers want the product now!


5) Why does Excelerate Performance choose APR?


Excelerate Performance has chosen APR because they excel at going fast, like us.

APR’s sole mission is to engineer only the highest quality tuning solutions for Volkswagen, Audi and Porsche vehicles ensuring the enthusiast the ultimate driving experience while consistently providing the enthusiast the ultimate in customer care and support. This mission runs parallel to Excelerate Performance’s values. Thus, we are proud to be a performance partner with APR and distribute their product for the entire Northeast US. They have put forth the effort to research, engineer, design and manufacture the best products on the market and we are confident that they can deliver the best results for our customers.

6) How did Excelerate Performance become a Performance Partner with APR?

This relationship with APR has grown immensely and fairly organically. We have spent years cultivating this relationship with APR and its staff in order to build a strong foundation that allows us to serve and build the APR dealer network of the Northeast. But it started at humble beginnings. We began as a sub dealer of another shop and slowly worked our way to be direct with APR. After that we demonstrated our ability to serve all the Connecticut APR dealers, then other states in the Northeast, until finally we have become the Master Distributor for all of the Northeast US. Each step of the way we continued to develop the APR brand in areas where there was a lack of growth or a void altogether. Our ability to grow the APR sales and name in areas where it wasn’t as prominent spurred growth and trust in Excelerate Performance as a Performance Partner of APR. It was as if we were almost viewed like an importer.

We believe that APR’s trust in us is because they recognized our strengths, both in sales, installation, support and logistics. We are knowledgeable of the brand, we know how to recommend it and sell it, we know how to install it and provide support to the dealers, and we know how to stock it and ship it. We have spent a lot of time and energy and money investing into the APR brand and we are proud to be their Master Distributor for the Northeast.


7) What is your favorite APR item?


APR software is hands down the best software in the industry in my opinion. It’s powerful, smooth, trustworthy and safe. The APR engine software for my RS7 4.0T transformed the vehicle into a land rocket; coupled with APR cast downpipes it has the sound to back up the power.


8) What other products compliment APR products?


APR software and hardware compliment each other very well and APR hardware covers a lot of bases. However, in some cases, the vehicles have weak clutches so we regularly pair South Bend DXD Racing Clutches on builds with APR upgrades. We’ve also found that MSS Kits suspension components work well with  applying power efficiently by stabilizing the suspension, reducing wheel hop and solving traction issues with the increased torque on partcular models. Also, many times a free flowing exhaust by AWE Tuning helps improve the sound and performance of APR software and APR downpipes.


9) What’s in the Garage?


My garage has included a plethora of different vehicles but currently it’s filled with an Audi RS7 4.0TT with APR Stage 2 software, APR downpipes, AWE intake, KW H.A.S. coilovers, 034 suspension and drivetrain upgrades, and Rotiform KPS wheels. Also, I own an Audi R8 4.2 which was originally mated with an APR Stage 3+ supercharger system but now is being fitted with a custom twin turbo kit. The latest addition is a Porsche 718 Cayman S 2.5 Turbo with Manual transmission (we’re waiting for APR to work on software for this ). Other vehicles include the shop truck, a 2014 Tundra 5.7, and a 2016 Acura RDX.

APR Installation Gallery

We recommend parts that we would install and run in our own vehicles.
This is why we recommend APR products.

Looking to Purchase APR Products?

Shop now


We understand that the product may seem complex, but let us help you make it simple.

Contact us for a product consultation.

Send Us An E-Mail

Want To Become A Dealer?


12 Sycamore Way
Unit 1 & 2
Branford, CT 06405

Call Us: 203-483-6100

E-Mail Us:

Working Hours:
Monday - Friday 9:00AM-6:00PM